Armitage Electrical are a Brisbane based residential and commercial electrical trades business. Owner Cameron Armitage has a strong focus on delivering high level of service and value to his customers and has a clear strategy to grow his business.
Armitage Electrical, a small Brisbane business with a big reputation for excellence, is recognised for its commitment to quality and integrity in the electrical services industry.
The company is led by Cameron Armitage, a tradesman who values honesty and dependability — traits that have helped Armitage Electrical consistently exceed customer expectations.
In response to the evolving business landscape, Armitage Electrical decided to shift focus toward performance-based marketing and long-term growth strategies. To achieve these goals, Armitage Electrical partnered with Orange Digital to strengthen its digital presence while staying true to its core values.
Orange Digital’s collaboration with Armitage Electrical has been designed to support long-term growth, encompassing paid media and social media management, alongside meticulous website maintenance to ensure a seamless user experience.
The ongoing Orange 365 agreement provides continuous support with 24 hours of assistance each month for marketing and maintenance needs, whilst allowing the brand to tap into any of Orange Digital’s additional services when needed.
Within the first six months of the partnership, Armitage Electrical saw a 61% increase in organic traffic. Additionally, the company’s domain authority improved from 1.4 to 8, peaking at 11 prior to a Google update (yes, another one).
By focusing on strategic marketing and a strong online presence, Armitage Electrical and Orange Digital have laid the groundwork for continued growth and success. This case study demonstrates that even small businesses can benefit from modern digital strategies to stay ahead in a competitive market.
Contact the team at Orange Digital for tailored creative, design and marketing solutions for your business.
