Operating for over 40 years, Brian Bell Trade Electrical is a powerhouse in Papua New Guinea’s retail and wholesale segment covering commercial trade electrical requirements across a broad product range.
Papua New Guinea is a rapidly growing economy and our client has been operating successfully for the past 40 years through a traditional store based strategy.
Our client wanted to establish themselves as the leading and most innovative retailer of trade electrical equipment and supplies in PNG, and having a strong online digital presence was a key requirement to deliver on this strategy.
With previous attempts at establishing a B2B ecommerce store unsuccessful, Brian Bell Trade Electrical required a partner that could support them through the entire process, from design, build to post launch marketing, content optimisation and SEO.
We designed and built a new B2B ecommerce catalogue for Brian Bell Trade Electrical on the WooCommerce platform.
With over 4,000 products available, the ecommerce site had to support the functionalities needed by both their internal team who were working with ERP system Pronto, and their customers, some of whom were in remote locations across the country with limited internet connectivity.
Our solution incorporated a secure login process and access to detailed customer and order information, the ability to more effectively market new products and sale events, send customers quotes directly from the platform, integration with WhatsApp and the introduction of real-time customer communications which was a first for the Papua New Guinea market.
We now work closely with our client to refine the customer journey and improve the website through conversion rate optimisation while supporting the growth of organic traffic through more effective and ongoing search engine optimsation.
If you’re a PNG based business wanting to improve your digital presence, then why not work with us.
