The Buy Force Group started as a small consulting group offering small and independent hotel groups access to operational support and discounts through our buying group.
The buying group model identified the need for controlled and positive financial outcomes for clients and grew to become one of Australia’s largest food buying groups by volume.
However, they soon realised that their clients also needed an online procurement, reporting and business management system. So, in 2012 they successfully launched the Buy Force Live system.
As a technology company, The Buy Force Group (TBFG) were focused on the development of their own technology platform.
Even though TBFG is technology company, the design and build of their own website for marketing purposes was not a significant priority for the business.
Once the team at TBFG realised that while business was good, they needed a website that could be used to more effectively promote their technology and generate leads to ensure future growth.
Before starting on their website, we refined their brand so that it would work across both their technology and website digital platforms.
The website needed strong brand consistency and considered user journeys to showcase the technology in a compelling and engaging way.
We delivered a premium experience through interactive elements. The website was built on a WordPress CMS platform that provided TBFG the opportunity to continually manage and update contact internally.
The final website is simplistic, which is designed purposely as way convey the easy to use nature of the TBFG technology platform. It also demonstrates the product and its benefits while appealing to audiences in Australia and new overseas markets.
A well designed and built website can drive your business growth, contact us to find out how we can help your business grow with effective digital and design strategies.
