Originally, Electus People has been perceived predominantly as a nursing agency, which limited its potential to attract clients in the broader corporate sector. This perception is reinforced by its existing branding, which heavily emphasised its roots in healthcare.
To successfully diversify and enter non-care areas, Electus People required a rebrand to appeal to the corporate audience.
Orange Digital has constructed a modern yet simple rebranding strategy for Electus People, maintaining its core values while expanding its appeal.
The new branding remained green as their focus to symbolise growth and stability, while the design team has also incorporated touches of champagne pink to convey warmth and approachability. The overall rebrand for Electus People have ensured that they are perceived as a serious yet friendly and caring service provider in the corporate space.
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