From its modest beginnings with operations at Switzerland’s largest airports in Zurich, Geneva and Basel, Swissport has developed into a global leader. Today, some 850 air carriers place their trust in Swissport.
With a large and very diverse workforce across Australia, recruitment for Swissport is an ongoing challenge.
Swissport engaged Orange Digital over two (2) years ago to provide paid media strategy and execution across various platforms to help drive recruitment initiatives across Australia.
The challenge was to find innovative pathways to reach new applicants seeking employment, who in many cases were unskilled and not aware of the opportunities available to them from Swissport.
Orange Digital developed a strategy centred on targeted paid job campaigns for Swissport that were not delivered through traditional job seeker platforms.
Utilising a diverse range of digital marketing channels such as Google Ads, YouTube Ads, and display advertising to attract qualified candidates, our campaigns proved highly effective for Swissport and candidates.
Partnering with Orange Digital for over 2 years, both companies have witnessed remarkable growth and transformation. Recognizing the evolving needs of Swissport, Orange Digital has taken proactive steps to enhance our ongoing retainer based contract, transitioning them to an Orange 365 agreement. This strategic move empowers Swissport to leverage a wider range of our services, aligning with their new key objectives and KPIs.
With a renewed focus on talent acquisition, paid advertising assistance, and new video content creation Orange Digital is committed to driving Swissport’s success through innovative strategies and tailored solutions
A standout campaign and video production initiative orchestrated by Orange for Swissport revolves around International Women’s Day, celebrated on Friday, 8th of March. Leveraging this occasion, Orange identified an opportunity to capture compelling content featuring female employees in Sydney for organic social media distribution. Furthermore, the shoot serves as a strategic move to gather evergreen content that can be repurposed for employee branding and lead generation purposes, showcasing Orange’s commitment to delivering innovative solutions tailored to Swissport’s need in talent acquisition, paid media assistance and creating new content.
Contact the team at Orange Digital to discuss tailored solutions.
